Our Story
Rooted in Floristry
Three generations of floristry inspired a mission to create beauty that’s kind to people and the planet.
How we got here
Kanna’s Grandfather, Asaichi, at his store.
THE BEGINNING (1930s)
My great-grandfather, Nagamatsu Uchida, started a small flower shop in Tokyo nearly a century ago. My family has worked with flowers ever since, guided by care, craftsmanship, and respect for nature.
Learning the Truth (2024)
For decades, my grandfather used traditional floral foam without questioning it. But as I watched his health decline after his cancer diagnosis, I learned what many florists quietly face: traditional floral foam contains formaldehyde, a known carcinogen, and it breaks down to microplastics. It’s single-use, polluting — and yet still the industry norm.
CREATING ASAICHI (2024)
In his honor, I founded ASAICHI — a compostable, high-performing floral base designed to protect florists’ health and the planet they celebrate.
Carrying the legacy forward
ASAICHI continues my family’s spirit of care — building a gentler future for florists, flowers, and the earth.
Where beauty and responsibility bloom together.
Our visionary founders
Kanna Ecklund
Founder and CEO
Rachel Dakin
Chief Financial Officer
“ASAICHI is more than a product. It’s a movement that rewrites the tools of our trade – with health, sustainability, and beauty at it’s center.”
Be among the first to try ASAICHI
Includes 3 full size ASAICHI blocks, a quick-start guide, and early access perks.
Our Story
Rooted in Floristry
Three generations of floristry inspired a mission to create beauty that’s kind to people and the planet.
How we got here
THE BEGINNING (1930s)
My great-grandfather, Nagamatsu Uchida, started a small flower shop in Tokyo nearly a century ago. My family has worked with flowers ever since, guided by care, craftsmanship, and respect for nature.
Kanna’s Grandfather, Asaichi, at his store.
Learning the Truth (2024)
For decades, my grandfather used traditional floral foam without questioning it. But as I watched his health decline after his cancer diagnosis, I learned what many florists quietly face: traditional floral foam contains formaldehyde, a known carcinogen, and it breaks down to microplastics. It’s single-use, polluting — and yet still the industry norm.
CREATING ASAICHI (2024)
In his honor, I founded ASAICHI — a compostable, high-performing floral base designed to protect florists’ health and the planet they celebrate.
Carrying the legacy forward
ASAICHI continues my family’s spirit of care — building a gentler future for florists, flowers, and the earth.
Where beauty and responsibility bloom together.
Our visionary founders
Kanna Ecklund
Founder and CEO
Rachel Dakin
Chief Financial Officer
“ASAICHI is more than a product. It’s a movement that rewrites the tools of our trade – with health, sustainability, and beauty at it’s center.”
Be among the first to try ASAICHI
Includes 3 full size ASAICHI blocks, a quick-start guide, and early access perks.
Our Story
Rooted in Floristry
Three generations of floristry inspired a mission to create beauty that’s kind to people and the planet.
How we got here
THE BEGINNING (1930s)
My great-grandfather, Nagamatsu Uchida, started a small flower shop in Tokyo nearly a century ago. My family has worked with flowers ever since, guided by care, craftsmanship, and respect for nature.
Kanna’s Grandfather, Asaichi, at his store.
Learning the Truth (2024)
For decades, my grandfather used traditional floral foam without questioning it. But as I watched his health decline after his cancer diagnosis, I learned what many florists quietly face: traditional floral foam contains formaldehyde, a known carcinogen, and it breaks down to microplastics. It’s single-use, polluting — and yet still the industry norm.
CREATING ASAICHI (2024)
In his honor, I founded ASAICHI — a compostable, high-performing floral base designed to protect florists’ health and the planet they celebrate.
Carrying the legacy forward
ASAICHI continues my family’s spirit of care — building a gentler future for florists, flowers, and the earth.
Where beauty and responsibility bloom together.
Our visionary founders
Kanna Ecklund
Founder and CEO
Rachel Dakin
Chief Financial Officer
“ASAICHI is more than a product. It’s a movement that rewrites the tools of our trade – with health, sustainability, and beauty at it’s center.”
Be among the first to try ASAICHI
Includes 3 full size ASAICHI blocks, a quick-start guide, and early access perks.